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Essays and posts about marketing I’ve written recently, but not here
©ThinkStock While I’ve been quiet the past few days on this blog, I’ve actually been quite noisy elsewhere. I’ve been helping launch some new features on the blog at Hammock.com. Some of the essays or...
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My predictions for the future of print magazines
Published in 1741, Ben Franklin’s General magazine shut-down after six issues, making it the first example in the U.S. of why there is no future in print magazines.On the Hammock blog, a post I wrote...
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Even if you’re President, don’t be Guilty of Death by PowerPoint
The White House has posted an “enhanced” version of the President’s State of the Union address on Slideshare. I’ve embedded it below. As PowerPoints go, the visuals are superior to what you’d see in...
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Don’t do this: Hand out your PowerPoint sales presentation deck
Why is a PowerPoint presentation called a deck? See the “Special Extra Sidebar below.” After posting the previous item about the White House PowerPoint Deck, I wrote a post for the Hammock Inc Blog...
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Great Idea: Don’t just sell cookware when customers want you to help them...
On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and...
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Customer media: The always new old idea
On the Hammock Blog, I’ve contributed a post the 12 readers of RexBlog may find familiar. It’s about my former long-running complaint-rant about those who keep hanging the “new” adjective on media...
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On Chris Brogan’s podcast, taking about customer media, content and if living...
Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s...
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Welcome back, Kathy Sierra
Kathy Sierra is one of those people I’ve been fortunate to meet through blogging who has provided me a framework for understanding and articulating (at least to the 12 people who read this blog) my...
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After advertising, what? Levi’s bike commuter collection “Go to Work” media
Levi’s commuter collection uses digital and video media to celebrate a niche passion, and to help grow its potential customer-base. (Note: Take up the “no-helmets” issue with them, not me.) The 12...
View ArticleBreaking good: A ten minute chat with Professor Jeff Cornwall
Jeff Cornwall, Belmont University entrepreneurship professor and longtime blogger (The Entrepreneurial Mind), recently invited me to appear on the video version of his blog — a show that is produced by...
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Social Objects, GE & Bonnie Raitt
TweetThe 12 readers of this blog will recognize some themes in the essay about social objects appearing in the current Hammock Idea-Email. Also, thanks to my friend Hugh MacLeod for giving us...
View ArticleWhy Customers Are Willing to Pay Not to See Your Ads
Tweet The current Hammock Idea Email explains how and why ad-blocking isn’t just a browser plug-in hack. Blocking ads is also a multi-billion dollar business. It’s based on the notion that advertising...
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Customers Don’t Want Your Content
TweetWhile lots of people (including me) call it “content marketing,” I’ve yet to meet anyone who says they want content. Contentment, yes, but content? People want knowledge, insight, expertise,...
View ArticleFolio: Followup
TweetI’ve now done something I never thought I’d have the chance to do: Follow up on a 20-year-old magazine cover story. And since I’ve only been on one magazine cover, this was my only shot. A...
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